Boosting Tourism: Bringing the world to Wales and Wales to the world


Plaid believes that the success of tourism as an industry is down to the enterprise and hard work of Welsh businesses, and that it is the Government’s role to market Wales as a destination, to promote higher standards and to integrate tourism and other areas of policy. Boosting tourism will be an important element in securing the economic recovery.

Plaid Cymru’s candidate for Aberconwy Iwan Huws today led a discussion along with Plaid’s Heritage Minister Alun Ffred Jones and Plaid’s Dafydd Wigley, with representatives from the business and tourism community of Conwy.

Plaid has outlined three ways in which it hopes to stimulate tourism:

1. Investing an additional £3m a year in the new Tourism Investment Support Scheme to allow businesses to realise new capital investment, drive quality improvements and support new local jobs in construction and across the tourist industry. 


2. Leading a major initiative to “celebrate Wales” during the next term, culminating in a “Festival of Wales” year, and investing in the Major Events Strategy to ensure that it is a success. “Celebrating Wales” will include “Homecoming Wales”, strategic trade missions across the world, and promote Wales abroad. Plaid wants to work with public, private and third sectors to establish Wales’ position as a world-class destination for major sporting, cultural and arts events.

3. Support the development of tourism marketing and strengthening the Welsh “brand” through the “Celebrating Wales” programme and promoting tourism within Wales. Plaid wants to improve awareness of Welsh food and drink on offer through better marketing and branding at home and overseas.

As Minister for Heritage, Plaid Minister Alun Ffred Jones has overseen the work of Visit Wales for the past three years.  He said:

“Plaid knows how important tourism is across Wales.

“I am immensely proud of the support we have been able to provide to the industry in Government and believe that we are developing a world class product, but there is so much more that we can do.

“Tourism brings billions of pounds every year to the Welsh economy and will remain a key priority for Plaid Cymru.

“We’re planning to support tourism projects which benefit local communities, whether financially, culturally or both, to keep the economic benefits within the local community. We want to use local capital, labour, skills and entrepreneurial ability as much as possible and we have fresh and exciting ideas about how we can put Wales truly on the world stage.”

Plaid’s Aberconwy candidate, former Chief Executive of the Snowdonia National Park and former Director of the National Trust in Wales, Iwan Huws said:

“The development of tourism in Wales is a vitally important issue and especially in Aberconwy.

“In Conwy alone we have a wealth of popular tourist sites. For example, Conwy Castle attracts visitors from across the world and Cadw is already planning to put on more exciting events there this year.

“Already the Major Events Unit and partners has secured the opening stage of the 2011 Wales Rally GB, following in the footsteps of a very successful Wales GB Rally event locally last year – and is bringing the international Commonwealth Endurance Running Championship to Llandudno in September.

“Plaid knows that investment in a healthy visitor economy leads to economic growth and more employment opportunities in tourism and associated industries.  

“That is why Plaid has ambitious plans for developing tourism. We can transform Wales, and we can celebrate and promote our diverse culture, remarkable history, unique language and the breathtaking beauty of our landscape.”